Interesting New Road Safety Ad – Check It Out!

We have all became used to the various road safety adverts on our TV screens, such as the “hit me at 30mph and there’s an 80% chance I’ll live” ad. Now the Sussex Safer Roads Partnership has launched a new campaign, with a bit of a difference.

The aim of the ad is to encourage people to wear their seatbelt. But instead of trying to shock you with blood, gore and general car wreckage messiness they have gone a different route. Watch and see for yourself at www.embracethis.co.uk.

No speech, no statistics, no shock, just a little pull on your emotional heart strings. I hope this ad gets lots of attention as it is great to see something different to the usual ‘shock ads’ the Government like to release. So pass the link on to your friends and family via email, facebook or during good old fashioned conversation! And remember….wear your seatbelt, no excuses!

Image is a screenshot from the video.